Ad appearance is a measure of advertisement repetitions in an hour. E.g. If you choose an ad appearance of 18x/h then the ad will be shown 18 times an hour with 10 seconds airtime for each. This is capped at a maximum of 360x/h, which means that only your advertisement will be shown on the screen.

Campaign duration is the timeframe in between the start and end date of a campaign.

• Daily campaigns have a minimum duration of 1 day.

• Weekly campaigns have a minimum duration of 1 week @ 7 days

A campaign's maximum duration is up to 25 weeks or around 6 months.

All campaigns are continuous; and you are not allowed to split a campaign's duration into smaller sections. E.g. If your campaign is 1 week and you are not allowed to split into September 9-11 & 14-17. However; you can create multiple campaigns based on the minimum duration. E.g. Campaign 1: September 14-20 & Campaign 2: November 23-29.

The availability of the screen, duration and ad appearance are shown in real time when creating a new campaign.