DIGITAL TAXI TOP Prohibited content
-
Ads containing harmful and potentially harmful substances morals and thoughts or provoke anger in the public.
-
False and untrue statements mislead people and contrary to the requirements of the laws or laws of the State practice.
-
Drug advertisements not approved by the Ministry of Health Malaysia.
-
Ads that show pornographic, vulgar, and violent images.
-
Alcoholic beverages and cigarette ads.
-
Gambling ads.
-
The ads are provocative of religion, race, ethnicity, and nation.
-
Occult Science and possession ads.
-
Pork ads, pork products, and publications.
-
Ads related to explosives or dangerous substances; Examples of Fireworks.
-
Advertising related to employment and marriage agencies without a valid license.
-
Any ads that not in accordance with the Malaysian Code of Advertising Practice.
NOTE: Neuron Advertising & Marketing Sdn Bhd retains the right to disapprove any content uploaded through our platform.
For additional information kindly check out our Advertising Regulation.
HOW TO design A CREATIVE ?
There are many mobile apps, web-based platforms, and software to design a creative. We strongly recommend using Canva for your new creatives. Canva is a web-based graphic design platform that allows users to create graphics, presentations, posters, and other visual content. It is available on web and mobile and integrates millions of images, fonts, templates, and illustrations. Use Canva’s drag-and-drop feature and professional layouts to design consistently stunning creative.
Before we start designing a creative, there are few simple guidelines, tips & tricks that need to be followed for better outcome.
Make it Simple
The creative should be simple, clear, precise, and readable from a variable distance. As a general rule, the best creative consists of ONE logo, ONE image, and SEVEN words or less.
Use bold and clear fonts
Digital Taxi Top creative designs should be easily visible from 50 meters. Recommended to use a minimum font size of 32 and anything below it is barely seen from long distance. Use a font that doesn't consist of thin lines and cursive that may seem blurred to a viewer. Always increase the font and image size if you have available space. Adding an outline to your text will help to separate it from the background.
Use image with transparent background
One of the benefits of using transparent backgrounds is that you can stack with other design elements to create interesting creative by layering different colors, photos, or shapes.
TIPS & TRICKs
“Make it simple, but significant.” –Don Draper
The following creative is an example of how an ABC University may advertise in the Neuron platform. It's simple but very significant to the student.
.png)
You may combine multiple creatives to produce a slideshow. We recommended creating a maximum of 3 pages so that each page can get airtime of 3, 3, 4 seconds (total 10s). Just name it as 1, 2, and 3 and upload it into our platform. We will convert it into a slideshow with eye-catching transition.
Evaluate your creative
Step 5 meters from your computer screen and you'll get a sense of what it looks like when seen from a distance. Watch your creative for 5 seconds, can you read the entire message over this time? If not, then it cannot be read also by motorists.
For additional information kindly check out our Creative Guidelines.
Creating in canva
After creating an account, click “Create a design”, click "+ Custom dimensions", enter dimensions of “900 x 300” px and click “Create design” to start designing your creative. Recommended to use free template, free image & free video or your own image.
You are good to go and click to register and let’s get started.
CREATIVE FROM OTHER MEDIA
You are welcome to use the advert that used in other media such as Digital Billboard, Television, YouTube, Vimeo, and Social media. You can compare head to head how your 16:9 advert will look like on our Digital Taxi Top. If you have any doubts about the compatibility, please talk to us as we are ready to help & work together with you to come up with the best design.
aspect Ratio 16:9
(Widescreen : most common)
aspect Ratio 3:1
(Neuron Digital Taxi Top)